On May 28th 2009 at 12:00pm, the 10th New York City H&M store opened its doors at the corner of Lexington and 86th. And it was about time, we really needed some edgy-well-priced European fashion in the neighborhood.
Located in The Lucida, the first green Upper East Side building, the store offers a women’s, men’s, teen’s and children’s lines. Passing by after my daily drop off marathon, I noticed people quietly waiting in line behind red carpet ropes, in spite of the constant rain. Their patience paid off since H&M gave away $300 store credit and a Fashion Against Aids tee shirt for the first 200 customers and, believe me; you walk out with a lot of bulky bags for that amount at H&M. Guest could have a private shopping session with Estelle last night at the star studded H&M x Designers Against AIDS (DAA) for Fashion Against AIDS which celebrated the launch of the Fashion Against AIDS 2009 collection featuring celebrity designs by Estelle herself, Dita Von Teese, Katy Perry, Róisín Murphy, Cyndi Lauper, N.E.R.D, Robyn, Yoko Ono, Yelle, Moby, Katharine Hamnett, Dangerous Muse and Tokio Hotel.
The limited collection is available to the public starting May 29th at every H&M stores along with Matthew Williamson’s Summer 2009 Collection, the British designer whose bold prints and glamorous pieces bring the flair of Ibiza partying into your closet.
And for those of you looking for some cute outfits for your kids too, H&M is the place to shop. You can even find some Lycee Francais de New York dress code friendly pieces at a fraction of Bonpoint and Jacadi costs.
Rumor has it that a Whole Foods Market will soon open its doors in the retail space at the Brompton, another luxurious building down the block from H&M, and if the soon to be for rent retail space of Barnes & Nobles turned into Zara and Top Shop stores, that block of 86th street would go from boring and blah to a shopping Mecca.
H&M
150 East 86th Street
Upper East Side
(212) 289-1724
http://www.hm.com
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Categories: Shopping
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